TAGIT and DAEM Interactive Form Strategic Partnership to Roll Out Augmented Reality Technology for Mobile Phones
(PRWEB) June 20, 2007 -- Tagit Pte Ltd, a Singapore-based mobile commerce company, in strategic partnership with DAEM Interactive, takes pleasure in announcing a ground-breaking innovation in mobile image recognition technology which will enable camera-phone users to interact with any media channel for obtaining information or digital content.
This dynamic mobile image recognition system "augments" the reach of advertisements by allowing users to capture images of products or logos and instantly receive relevant information on their mobile phones, thus creating interactivity between users and advertisers.
Consumers will be able to receive promotional offers, multimedia content and any information on demand just by snapping an image of an advertisement campaign. The usability is as easy as taking a snap with a camera-phone.
Tagit has entered into a global strategic partnership with Daem Interactive, and both parties are jointly marketing this cutting-edge technology at CommunicAsia 2007 at Singapore Expo from June 19-22.
How does it work?
It is a simple process which starts with one snap of the camera-phone by which a user captures the image. The application software (preloaded on a camera phone) then sends the image to a central server for decoding. Once decoded it can connect to meta data associated to the image, thus enabling the user to obtain information about the product or brand in both text and visual form. The receiver can share the information -- such as photo images, songs, video clips, games or texts in any language -- with family and friends, passing it on either to their mobile phones or to their internet email address. The user may decide to make a purchase through the transaction feature in Tagit, which will connect the user directly to the e-commerce site of the business.
This technology, commonly referred to as 'Augmented Reality' by technophiles, is shown in the attached visual image of the process involved.
The system is very robust and will work under different lighting conditions and angels. It also works on all camera-phones.
It has already been tested by Vodaphone in the Spanish market early this year and the response from both advertisers and consumers has been very encouraging.
About Daem Interactive
DAEM is a young IT start up focusing on the development of image recognition technologies for mobile-marketing and dynamic-advertising.
DAEM innovates in the fields of computer vision, real time graphics and wireless networks, paying special attention to the Augmented Reality interaction paradigm.
The company has extensive know-how gained over 4 years of research and development and holds international patents on the technologies on which their products are based.
Daem Interactive, S.L .
www.daeminteractive.com
c/ Aragó 295 2º-2ª 08009 Barcelona
About Tagit:
Tagit Pte Ltd ("Tagit"), a Singapore-based mobile solutions company, is a pioneer of the concept of m-Commerce 2.0, which aims to take the idea of m-Commerce to the next higher level by creating a richer, more appealing and more convenient way of connecting people to their environment, thus enabling them to get instant fulfillment by making secure payments on the go, anytime, anywhere.
For more information, please contact:
Navtej Singh ("Naffi")
Co-Founder & CEO
Tagit Pte Ltd
1 North Bridge Road #19-01, High Street Centre, Singapore 179094
Email: Navtej @ tagit.tv
Mobile: +65-90215999
Web Sites: www.tagit.tv ; www.kooltag.com
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